Balaji Telefilms hands over sales mandate of Box Cricket League to Aidem Ventures 


Aidem Ventures has acquired ad sales duties of a celebrity cricket show titled Box Cricket League. This reality show is a joint venture between Balaji Telefilms & Marinating Films.


Box Cricket League is an on-ground property with a unique blend of sports, celebrities and entertainment. It is the only reality show that brings the concept of cricket being played in an indoor format. The top 200 television actors and actresses have been roped in, making it a star-studded battle of equals. Besides the game of cricket, Box Cricket League also promises its viewers with a line-up of dance performances, high-end drama, team-wise strategy sessions, on-field tasks etc. that packs up 100% entertainment in the reality show.


Confirming the news, Sameer Nair, Group CEO, Balaji Telefilms said, “The networking strength & the rich experience that Aidem has garnered over the years is what sought our attention. We are confident about Aidem’s ability to understand the needs of the brands, living up to the advertisers’ expectation which is vital for our content. Hence, we are looking forward to a prolific business relationship going ahead.”


Vikas Khanchandani

Vikas Khanchandani, Co-founder and Director, Aidem Ventures added, “Box Cricket League as a concept is exceptional, innovative and untouched in the history of Indian Television. We are not looking at it as a challenge but an exciting task of evangelizing the market about their beneficial association with a unique content like this. Also, Aidem Ventures has been successful in not just selling space but revolutionizing the perception of advertising. I believe Balaji Telefilms’ association with Aidem Ventures will establish an advertising platform of huge success.”


Aidem was recently in news for acquiring sales duties of BTV, a Kannada News Channel. It is also an exclusive media representation house for top regional channels like Jaya TV, Jaya News, Jaya Max, J Movies [Tamil], Kolkata TV [Bengali], ABN Andhra Jyothy [Telugu], Dangal [Bhojpuri], Flowers TV [Malayalam], Kasthuri TV [Kannada] and a leading MSO, Hathway. Besides, Aidem also has the expertise in ad sales representation of the top media and movie production houses for reality shows and movies on the top entertainment and sports channels.


Box Cricket League will air its second season on India’s leading Hindi GEC, Colors and Colors HD from Feb 28th 2016. The show will be telecasted on Saturdays and Sundays, 4.30 - 6.30 pm, with a repeat telecast on Rishtey.



























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