Aidem Ventures continues transformation, growth with Pradeep Hejmadi as new Chief Executive Officer 


Aidem Ventures, an independent media consulting and marketing company, has announced Pradeep Hejmadi as Chief Executive Officer (CEO), effective August 2018. In his new role, Hejmadi will also be spearheading AIDEM’s newest verticals: Aidemtec and AIDEM Sporty and lead the companies through the next phase of innovation and growth. Simultaneously, he will help unlock new partnerships and opportunities in the company’s traditional broadcast sales business.


Pradeep Hejmadi

Talking about his new role, Hejmadi says, “I’m excited to join Aidem Ventures and look forward to working with an extremely talented team. AIDEM is an energetic and dynamic organization that has witnessed tremendous growth over the past few years. My focus will be on spurring exponential growth for the organization, and leveraging an eclectic team of professionals to convert challenges into profitable business outcomes.”



Hejmadi brings with him more than 20 years of multi-dimensional experience in the Indian media industry. He has spearheaded and successfully launched profitable initiatives. His previous stints include working with Zee TV, TAM Media Research, MTV Networks India, Turner Broadcasting and Discovery Networks.



Karan Gupta

Karan Kumar Gupta, MD, Aidem Ventures adds, “There couldn’t be a better time for AIDEM to work with someone like Pradeep who has extensive experience and a proven track record in the entertainment space. With the launch of Aidemtec and Aidem Sporty, we have a massive opportunity to capitalize on Pradeep’s experience in pioneering initiatives in the broadcast field. I’m confident that his leadership assets will be valuable for us in the long term.”




Ashok Gupta

Ashok Kumar Gupta, Chairman, Aidem Ventures said, “We are delighted to have Pradeep join us at this pivotal point in the company’s journey. We continue to attract impressive leaders like him who can take our technology and consulting solutions to the broader market and grow our already-robust roster of clients very quickly, thus creating an incredible future for AIDEM.”

About AIDEM:

AIDEM is an independent media company having deep insightful professional relationships across the media industry. Having a robust understanding of the PAN India market, AIDEM has helped turnaround the revenues of various television networks. It currently represents about 15 different partners across the spectrum including popular brands like DSport, Dangal TV, Kolkata TV, Kolkata Live, Music Fatafati, Amrita TV and NaapTol. It most recently launched Aidemtec, which is a software services company that’s focused on broadcast and media solutions. Aidem Sporty, on the other hand, provides consultative solutions to address marketing and sales challenges faced by sports brands and team owners.














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